SRT is beginning a new marketing campaigned aimed at letting drivers know that they are a major brand in the Chrysler family.
“The launch of this campaign marks a significant step forward for us and establishes the SRT brand’s legacy as a vital component of our company,” said SRT head Ralph Gilles.
The campaign, named “Body and Soul,” started the 8th of this month and will be running all summer long in 30, 60, and 90 second spots on TV.
On YouTube, the SRT team put together an extended version of the commercial.
The ads play up the legacy of the muscle car, really hitting the hit nostalgia notes for the golden age of the powerhouse vehicle.
So will this series pay off in the way SRT wants it too? Jack Nerad, a market analyst at Kelley Blue Book, seems to think so. He believes that the commercials may cause more of the enthusiasts to the SRT brand which could lead to better overall sales for Chrysler.
With the Viper under their wing, SRT is really making head-way into establishing themselves as one of the premier auto-makers in the US. It makes sense that they would want to make sure people see them as a whole brand.
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