Tag Archives: commercial

The Dodge Demon Gets an Exorcism in New Commercial

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The Dodge Demon is one of the coolest vehicles on the market.  It is impossible to see it in action and not be able to take your eyes off of it.  It’s perfectly designed for showing off.  In the hands of experienced drivers and film-makers, the result is beautiful.

Pennzoil has a history of making SRT vehicles look amazing on screen.  They did it for the Dodge SRT Viper in their video “The Last Viper” and have brought that same vision to the Dodge Demon.  Their lastest video is “Exorcising the Demon” and it is just awesome.

The video is a muscle-car junkies dream come true.  No talking, no breakdown of the mechanical side of the Dodge; simply raw and beautifully shot footage of the Demon racing down streets with the constant roar of an engine that sounds like it is about to break the sound-barrier.  The driver races it down streets and around corners as the world around it bends and shakes to its power.  Check it out here:

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‘Body and Soul’ Ad Campaign Launches to Highlight SRT Vehicles

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SRT is beginning a new marketing campaigned aimed at letting drivers know that they are a major brand in the Chrysler family.

“The launch of this campaign marks a significant step forward for us and establishes the SRT brand’s legacy as a vital component of our company,” said SRT head Ralph Gilles.

The campaign, named “Body and Soul,” started the 8th of this month and will be running all summer long in 30, 60, and 90 second spots on TV.

On YouTube, the SRT team put together an extended version of the commercial.

The ads play up the legacy of the muscle car, really hitting the hit nostalgia notes for the golden age of the powerhouse vehicle.

So will this series pay off in the way SRT wants it too?  Jack Nerad, a market analyst at Kelley Blue Book, seems to think so.  He believes that the commercials may cause more of the enthusiasts to the SRT brand which could lead to better overall sales for Chrysler.

With the Viper under their wing, SRT is really making head-way into establishing themselves as one of the premier auto-makers in the US.  It makes sense that they would want to make sure people see them as a whole brand.

For more information on the SRT Viper, visit Bayside Chrysler Jeep Dodge’s website. We are located conveniently in the Queens area and provide top-quality aid to every customer that walks in. Make sure you like us on Facebook and follow us on Twitter as well so you can see our monthly specials and deals.