Viper to Keep SRT Badge

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Change has been happening in the Chrysler world. The recent plan set forth by the company is causing major shake-ups in the traditional line-up. One of the biggest ones is that SRT will be folded into Dodge. This left the question of what was going to happen to the SRT made products such as the newly minted SRT Viper which was proudly wearing the new SRT badge. Well, for the time-being, the SRT badge will remain as a marker of high-quality on vehicles such as the Viper.

The badge has been a part of the Viper for only a short time. When the Viper was passed onto the engineers at SRT to give it a new high quality overall, SRT was all about putting out supped out vehicles from the entirety of the Chrysler line-up. The Viper was the first major vehicle to be made under the SRT name.

A few weeks ago, Chrysler group unveiled their five-year business plan. Under this plan, Chrysler discontinued numerous vehicles they felt were competing with each other. Another decision that was made was to put the Viper back under the Dodge moniker. Even with that, the Viper will still have the SRT badge.

For more information on the new SRT Viper, contact us at Bayside Chrysler Jeep Dodge.  Be sure to like us on Facebook and follow us on Twitter for our monthly specials and offers.

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