In this day, keeping something secret seems almost impossible. Not a day goes by where I don’t see one story featuring someone grabbing a spy picture of a new car secretly on the highway. That makes it harder for companies to keep things secret, and for car companies, it is a long time for a car’s life. There’s designs to pour over, prototypes to build, prototypes that don’t work as intended, rebuilding, and so on and so on. Years pass by before something is ready to be presented to the public and begin to build hype. That makes it very surprising to find out that Ralph Gilles, President and CEO of SRT, invited someone to document the entire process in building the new SRT Viper.
Gilles had author and photographer Maurice Liang on hand for the two years that it took to bring the Viper back to life. The entire experience has been put together and being sold in the book “SRT Viper – An American Supercar Returns.”
The books tell the story of what Liang went through as part of seeing the Viper come together. In the two years, he watched as the team tested the Electronic Stability Control in freezing weather. He later roasted and sweated as the Viper was tested in Death Valley.
None of those extremes diminished the once-in-a-lifetime experience. As Liang put it, “I’m not complaining. It was the experience of a lifetime.”
In order to bring Lian in, trust was necessary. Like I said before, in this day and age, it’s hard to not have work uncovered by the public. Giving someone such access to meetings, testings, and other such things seemed like a one-way ticket to leaking information about the Viper before the company was ready. That was a risk Gilles was willing to take in order to give fans the full look at what it takes to make a supercar.
The book is available for purchase and a leather-bound verison will be given to owners of the 2013 and 2014 SRT Viper.
For more information on the SRT Viper, contact us at Bayside Chrysler Jeep Dodge. Visit our website to view a complete list of our new and used inventory. Be sure to like us on Facebook and follow us on Twitter for more news and specials.
Source: DriveSRT.com
