Tag Archives: supercar

New Book Goes Behind the Curtain of the SRT Viper

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In this day, keeping something secret seems almost impossible. Not a day goes by where I don’t see one story featuring someone grabbing a spy picture of a new car secretly on the highway. That makes it harder for companies to keep things secret, and for car companies, it is a long time for a car’s life. There’s designs to pour over, prototypes to build, prototypes that don’t work as intended, rebuilding, and so on and so on. Years pass by before something is ready to be presented to the public and begin to build hype. That makes it very surprising to find out that Ralph Gilles, President and CEO of SRT, invited someone to document the entire process in building the new SRT Viper.

Gilles had author and photographer Maurice Liang on hand for the two years that it took to bring the Viper back to life. The entire experience has been put together and being sold in the book “SRT Viper – An American Supercar Returns.”

The books tell the story of what Liang went through as part of seeing the Viper come together. In the two years, he watched as the team tested the Electronic Stability Control in freezing weather. He later roasted and sweated as the Viper was tested in Death Valley.

None of those extremes diminished the once-in-a-lifetime experience. As Liang put it, “I’m not complaining. It was the experience of a lifetime.”

In order to bring Lian in, trust was necessary. Like I said before, in this day and age, it’s hard to not have work uncovered by the public. Giving someone such access to meetings, testings, and other such things seemed like a one-way ticket to leaking information about the Viper before the company was ready. That was a risk Gilles was willing to take in order to give fans the full look at what it takes to make a supercar.

The book is available for purchase and a leather-bound verison will be given to owners of the 2013 and 2014 SRT Viper.

For more information on the SRT Viper, contact us at Bayside Chrysler Jeep Dodge.  Visit our website to view a complete list of our new and used inventory.  Be sure to like us on Facebook and follow us on Twitter for more news and specials.

Source: DriveSRT.com

2013 Viper SRT is Finally Ready to Order

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It’s been a long time coming, but that time is finally here. Ever since Sergio Marchionne announced to the world at large the rebirth of the Viper back in 2010, people have been waiting to see what the geniuses at SRT would do to the legendary supercar. As the years and updates have gone by, so has the anticipation. The Viper has never ceased to amaze as the information slowly trickled out. For those who have been waiting to get their hands on the new Viper, that wait is at last at an end. The 2013 Viper SRT is finally ready to order.

Two different models are up for potential buyers. The first, the Viper SRT, is what the performance enthusiast will be wanting to get behind the wheel of. The other, the Viper GTS, is for those seeking a grand touring coupe that is right at home on the twisting roads of a canyon pass. Doesn’t matter the flavor, both Vipers come in an assortment of options.

In fact, the 2013 Viper SRT is one of the most customizable vehicles you’ll ever see. There’s almost 150,000 different build combinations on the outside alone. If there was a car that you could make that was one of a kind, it’s the new Viper. A vast variety of colors to choose from on the inside and out, an exterior carbon fiber package which is perfect for racing being lightweight but durable, to a long list of roller options for the wheel design. The Viper of your dreams is out there and willing to conform to whatever your imagination can come up with.

Contact us at Bayside Chrysler Jeep Dodge and let us know if you want to get your hands on The Viper of your dreams. Like us on Facebook and follow us on Twitter for more SRT news!