Category Archives: Viper SRT

‘Body and Soul’ Ad Campaign Launches to Highlight SRT Vehicles

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SRT is beginning a new marketing campaigned aimed at letting drivers know that they are a major brand in the Chrysler family.

“The launch of this campaign marks a significant step forward for us and establishes the SRT brand’s legacy as a vital component of our company,” said SRT head Ralph Gilles.

The campaign, named “Body and Soul,” started the 8th of this month and will be running all summer long in 30, 60, and 90 second spots on TV.

On YouTube, the SRT team put together an extended version of the commercial.

The ads play up the legacy of the muscle car, really hitting the hit nostalgia notes for the golden age of the powerhouse vehicle.

So will this series pay off in the way SRT wants it too?  Jack Nerad, a market analyst at Kelley Blue Book, seems to think so.  He believes that the commercials may cause more of the enthusiasts to the SRT brand which could lead to better overall sales for Chrysler.

With the Viper under their wing, SRT is really making head-way into establishing themselves as one of the premier auto-makers in the US.  It makes sense that they would want to make sure people see them as a whole brand.

For more information on the SRT Viper, visit Bayside Chrysler Jeep Dodge’s website. We are located conveniently in the Queens area and provide top-quality aid to every customer that walks in. Make sure you like us on Facebook and follow us on Twitter as well so you can see our monthly specials and deals.

Watch This Amazing Video of a 2013 Viper GTS Being Delivered

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srt-viper-gal-023Here’s a wonderful thing to wake up to.  Imagine that it’s a bright and sunny day out.  You get up and through your morning routine until there’s a knock at the door.  Outside is a delivery man with a large trailer in your driveway.  Inside is the car of your dreams waiting to be unwrapped.

That’s the fantasy, but someone did get to experience something similar.  A man by the name of Brian Zuk uploaded a video to his YouTube page that shows, with exuberant glory, the delivery of a 2013 SRT Viper GTS.

He labeled the video as the “First US Delivery” even though that shouldn’t be the case.  The honor of being the first went to the person who won the $300,000 auction and was handed the keys the head-honcho of SRT Ralph Gilles.

Still, the matter of who was first doesn’t matter.  What does is how amazing it is to see.  Give the video a watch and see how simply cool it looks to have a SRT Viper delivered to your doorstep.

For more information on the SRT Viper, visit Bayside Chrysler Jeep Dodge’s website. We are located conveniently in the Queens area and provide top-quality aid to every customer that walks in. Make sure you like us on Facebook and follow us on Twitter as well so you can see our monthly specials and deals.

Enterprise Adds 2013 SRT Viper to Exotic Car Collection

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UntitledWhenever I need to head out of time for whatever reasons, I always need to rent a car. I typically try to get something smaller and with a large tank of gas. Typically it’s just a nice coupe. I can’t imagine what it would be like to head up to the rental desk, ask for a car and be guided to a 2013 SRT Viper in the parking lot while the attendants asks me to sign my name on the clip-board.

Some lucky drivers in Southern California will be getting that absurd chance. Enterprise bought themselves a nice red Viper to go in their Exotic Car Collection. Decked out with a black leather interior, it’s one of an extremely-limited number that were built and sold. That means whoever gets the chance to drive away is not only renting a Viper, but also getting a one-of-a-kind Viper.

Needless to say, and un-surprisingly so, Chrysler is pretty happy that Enterprise added this supercar to their fleet. “We are thrilled that Enterprise is adding our SRT Viper to its Exotic Car Collection, allowing renters to make that special event even more special or enjoy their vacation in style in our hand-built-in-Detroit, flagship supercar, “ said Jim Sassorossi, Director of Fleet Sales for the Chrysler Group. “We know this will also be an excellent way for potential buyers to get a first-hand driving experience with our high-performance sports car.”

Why rent, thought, when you could own one all for yourself?  Stop on by Bayside Chrysler Jeep Dodge. We work in the Queens area to help everyone that walks in the door with top-quality customer service.  Make sure you like us on Facebook and follow us on Twitter as well so you can see our monthly specials and deals.

Source: AutoSphere