Tag Archives: Ralph Gilles

‘Body and Soul’ Ad Campaign Launches to Highlight SRT Vehicles

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SRT is beginning a new marketing campaigned aimed at letting drivers know that they are a major brand in the Chrysler family.

“The launch of this campaign marks a significant step forward for us and establishes the SRT brand’s legacy as a vital component of our company,” said SRT head Ralph Gilles.

The campaign, named “Body and Soul,” started the 8th of this month and will be running all summer long in 30, 60, and 90 second spots on TV.

On YouTube, the SRT team put together an extended version of the commercial.

The ads play up the legacy of the muscle car, really hitting the hit nostalgia notes for the golden age of the powerhouse vehicle.

So will this series pay off in the way SRT wants it too?  Jack Nerad, a market analyst at Kelley Blue Book, seems to think so.  He believes that the commercials may cause more of the enthusiasts to the SRT brand which could lead to better overall sales for Chrysler.

With the Viper under their wing, SRT is really making head-way into establishing themselves as one of the premier auto-makers in the US.  It makes sense that they would want to make sure people see them as a whole brand.

For more information on the SRT Viper, visit Bayside Chrysler Jeep Dodge’s website. We are located conveniently in the Queens area and provide top-quality aid to every customer that walks in. Make sure you like us on Facebook and follow us on Twitter as well so you can see our monthly specials and deals.

Watch This Amazing Video of a 2013 Viper GTS Being Delivered

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srt-viper-gal-023Here’s a wonderful thing to wake up to.  Imagine that it’s a bright and sunny day out.  You get up and through your morning routine until there’s a knock at the door.  Outside is a delivery man with a large trailer in your driveway.  Inside is the car of your dreams waiting to be unwrapped.

That’s the fantasy, but someone did get to experience something similar.  A man by the name of Brian Zuk uploaded a video to his YouTube page that shows, with exuberant glory, the delivery of a 2013 SRT Viper GTS.

He labeled the video as the “First US Delivery” even though that shouldn’t be the case.  The honor of being the first went to the person who won the $300,000 auction and was handed the keys the head-honcho of SRT Ralph Gilles.

Still, the matter of who was first doesn’t matter.  What does is how amazing it is to see.  Give the video a watch and see how simply cool it looks to have a SRT Viper delivered to your doorstep.

For more information on the SRT Viper, visit Bayside Chrysler Jeep Dodge’s website. We are located conveniently in the Queens area and provide top-quality aid to every customer that walks in. Make sure you like us on Facebook and follow us on Twitter as well so you can see our monthly specials and deals.

SRT Readies 392 Appearance Package for the Dodge Charger SRT8

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SR014_001DG__midThis past weekend, thousands of car fans gathered in Irvine, California. They attended the eighth annual Spring Festival of LXs. The event calls to enthusiasts from all across the states to come and show off their awesome collection of Chrysler’s and Dodge’s. The LX in the title stands for the next generations platforms for LX (Chrysler 300), LC (Dodge Challenger) and LD (Dodge Charger).

About 2,500 people showed up with 1,000 different Chrysler, Dodge, and SRT vehicles. They planned on basking in the joy that comes with a car event of this status. What they didn’t plan on was the SRT CEO Ralph Gilles showing up with a surprise.

Gilles was on hand to give the attendees a first look at the new limited-edition exterior package being offered for the Dodge Charger SRT8. The name is the 392 Appearance Package. The package takes cues from that muscle-car styling the Charger is so well known for. It’s an impressive list of features, here’s some of the highlights:

  • Custom-designed gloss black “392 HEMI” fender badges with a charcoal grey metallic insert
  • Center section of power bulge hood painted in Pitch Black
  • Roof painted in Pitch Black
  • New satin black SRT lower-body side stripe with heavy band and accent tracer stretching from front fascia, through doors to rear fascias
  • Side mirrors painted in Pitch Black
  • 20-inch, split five-spoke Black Vapor Chrome wheels
  • Rear spoiler painted in Pitch Black
  • Availability of five exterior colors: Bright White Clear Coat, Billet Silver Metallic Clear Coat, Plum Crazy Pearl Coat, HEMI Orange Pearl Coat and TorRed Clear Coat
  • “392” engine beauty covers under the hood
  • Exclusive serialized dash plaque showing production build number / 392

“The Spring Festival is the perfect location to debut our new 392 Appearance Package for the Dodge Charger SRT8 to some of our most dedicated and creative performance enthusiasts on the planet,” said Gilles. “With its numerous new exterior appointments beyond our exclusive Black Vapor Chrome wheels, not only will this new 392 Appearance level of exclusivity to our lineup as only 392 cars will received this special treatment during the 2013 and 2014 model years.”

The total cost of the package is $2,495.

Bayside Chrysler Jeep Dodge offers the Queens area top quality customer service.  View our new and pre-owned inventory online at our website.  You can even schedule a time to bring in a vehicle to our service department.  Like us on Facebook and follow us on Twitter for more SRT updates and for monthly special offers.