Tag Archives: Viper

‘Body and Soul’ Ad Campaign Launches to Highlight SRT Vehicles

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SRT is beginning a new marketing campaigned aimed at letting drivers know that they are a major brand in the Chrysler family.

“The launch of this campaign marks a significant step forward for us and establishes the SRT brand’s legacy as a vital component of our company,” said SRT head Ralph Gilles.

The campaign, named “Body and Soul,” started the 8th of this month and will be running all summer long in 30, 60, and 90 second spots on TV.

On YouTube, the SRT team put together an extended version of the commercial.

The ads play up the legacy of the muscle car, really hitting the hit nostalgia notes for the golden age of the powerhouse vehicle.

So will this series pay off in the way SRT wants it too?  Jack Nerad, a market analyst at Kelley Blue Book, seems to think so.  He believes that the commercials may cause more of the enthusiasts to the SRT brand which could lead to better overall sales for Chrysler.

With the Viper under their wing, SRT is really making head-way into establishing themselves as one of the premier auto-makers in the US.  It makes sense that they would want to make sure people see them as a whole brand.

For more information on the SRT Viper, visit Bayside Chrysler Jeep Dodge’s website. We are located conveniently in the Queens area and provide top-quality aid to every customer that walks in. Make sure you like us on Facebook and follow us on Twitter as well so you can see our monthly specials and deals.

Enterprise Adds 2013 SRT Viper to Exotic Car Collection

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UntitledWhenever I need to head out of time for whatever reasons, I always need to rent a car. I typically try to get something smaller and with a large tank of gas. Typically it’s just a nice coupe. I can’t imagine what it would be like to head up to the rental desk, ask for a car and be guided to a 2013 SRT Viper in the parking lot while the attendants asks me to sign my name on the clip-board.

Some lucky drivers in Southern California will be getting that absurd chance. Enterprise bought themselves a nice red Viper to go in their Exotic Car Collection. Decked out with a black leather interior, it’s one of an extremely-limited number that were built and sold. That means whoever gets the chance to drive away is not only renting a Viper, but also getting a one-of-a-kind Viper.

Needless to say, and un-surprisingly so, Chrysler is pretty happy that Enterprise added this supercar to their fleet. “We are thrilled that Enterprise is adding our SRT Viper to its Exotic Car Collection, allowing renters to make that special event even more special or enjoy their vacation in style in our hand-built-in-Detroit, flagship supercar, “ said Jim Sassorossi, Director of Fleet Sales for the Chrysler Group. “We know this will also be an excellent way for potential buyers to get a first-hand driving experience with our high-performance sports car.”

Why rent, thought, when you could own one all for yourself?  Stop on by Bayside Chrysler Jeep Dodge. We work in the Queens area to help everyone that walks in the door with top-quality customer service.  Make sure you like us on Facebook and follow us on Twitter as well so you can see our monthly specials and deals.

Source: AutoSphere

Bayside Chrysler Jeep Dodge’s Military Incentive Program

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militaryWe have a special offer for the men and women risking their lives for us on a daily basis. If you’re an Active, Active Reserved, Retired Military or Retired Military Reserve, then you are are eligible for up to $500 in bonus cash under our Military Incentive program. This offer is for 2012 model year vehicle purchases and leases on all new vehicles.

To see the full details of the program, including restrictions, visit our website or contact us at the dealership.

*Excludes SRT models, Viper & Fiat Abarth